For any app’s success mobile app engagement plays a very important role. There are many things you need to do to boost mobile engagement even though you have launched your mobile app or are looking to improvise apps. This blog will focus on 7 methods for boosting mobile engagement.
- Onboarding
Through the onboarding process new users get acquainted with mobile apps. It is more focused on engagement and retainment. This not only educates users about what an app is all about but also helps users engage with apps during different stages and collect relevant information which can be used for notification or content personalization. This overall process gives users an overview of the product and leaves a positive experience and encourages users to keep using the app. Make sure the onboarding process is simple and short in order to boost engagement. Steps and procedures should be minimal as the more complicated the app is the users will stop using it. Include a call to action button at the end of the onboarding experience and get users to engage with your app during that stage. Learn about more information on mobile app onboarding in our upcoming article.
- Quality content and functionality
Giving users high quality content and functionalities is essential to motivate them to keep coming back. Know your users first if you want to give quality content. Define your target audience and thoroughly research and define the kind of content and functionalities which is useful and exciting for users. Once all the processes and steps are properly functioning and the app is up and running you need to ensure implementation of the quality assurance process to minimize bugs and ensure a good experience.
- Push notifications
Push notifications are the messages sent to users directly from mobile apps. The aim behind push notification is to keep users engaged and interested. Through this message technique it is proven that engagement is improved by 88%. When a user clicks on push notification they are redirected to the mobile app that sent the message and this proves to be an effective marketing strategy.
Other benefits of push notifications are they are free to opt-in or out and you can send them based on users location and this improves mobile app engagement, conversion rate and monetization. It is very important to create high quality push notifications otherwise it can create a negative impact. Shorter the push notification the better their click-through rates. Push notifications should be targeted and personalized by keeping in mind different mobile devices.
- In-app messages
In-app messages are a great way to communicate with users and to keep them interested. While notifications appear on the users screen the messages pop up inside the mobile app. Another difference is these messages don't require immediate action. In-app messages let users know about app issues or upgrades or make the onboarding process easier. In-app messages should be personalized just like push notifications. It makes sure the messages sent are effective and give valuable information.
- Gamification
Well we all are aware of the term gamification- mobile app gamification means applying game dynamics to regular apps. This strategy mainly focuses on fun and dynamic features which keep users coming back to your app. Gamification lets users compete with other set goals and foster a sense of achievement and motivates users. There are various strategies which help to achieve gamification which include implementing reward systems, offering virtual goods or setting leaderboards. Gamification offers a unique experience and improves user engagement and stickiness by offering tangible points and incentives to users.
- Customise suggestions
When you are thinking of keeping your users engaged for a long time then personalizing content and notification is extremely important. Customization is very foremost as it suggests customers and makes sure customers adopt your content. This can be reflected in the form of location based suggestions found in Spotify that suggests a playlist based on the user's location and songkick does the same when it comes to concerts. Suggestions are also based on the user's habits or even time of day.
- Regular updates
If your app or you are failing to provide regular updates this can be a reason for app failure. Mobile apps that are regularly updated tend to have longer lifespans. This process just doesn't include fixing bugs or adding new features but it also includes removing, simplifying or improving unpopular features and making the app very smooth and easy to use for the audience.
Conclusion:
There are very few things which you can do to boost your engagement and by involving all aspects of mobile apps you can surely increase the lifespan of an app. We hope this article will help you give success to your mobile apps and help you grow.
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