How to automate social media marketing - tools, techniques, benefits, and factors

While working with digital marketing strategy, if you want to save your time then you should start using social media automation tools. This how you will save time and resources. Thanks to technology, there are a number of tools available that can help you in optimizing your work.

Bring desirable change to your marketing strategy and use some remarkable automation tools for content posting, social media listening, and posting.

Through this blog, we will help you understand the automation tools, its types, benefits, and process.

Tools are great for making life easier but if we don’t use it thoughtfully it might end up tarnishing the brand name and build an audience of bots, crickets and some weird disastrous hybrid of two.

Let’s start with the benefits of social media automation

1. Convenience

2.  Saves time

3. Stay consistent

4. Social media consistency

5.  Increased audience visibility

6. Results of automation

 

Social media automation tools:

Now automate social media through software and apps. Every tool have its unique feature and comes in handy at a time of listing and posting. If you are a beginner, then start by selecting just one tool and experiment with it. The tools mentioned below will help you stay up-to-date with your social media account.

 

• Hootsuite

Now measure your business results through social media management platform and build smart workflow, deliver demonstrable ROI and scale your organization. Hootsuite helps in finding, scheduling, managing and reporting on social media content with ease. Now save time by scheduling your social post.

 

• Buffer

Build your brand online and audience through a buffer tool. Drive meaningful engagement and growth through planning and scheduling thumb-stopping content. It manages accounts in social networks and analyze their results and engage with their community.

• SproutSocial

 

 

Use this all in one social media management platform for connection and engagement with the audience and measuring performance. It is a trusted leader in usability, customer support, and satisfaction, user adoption, and ROI. It is an independent review site.

And also it is a one-stop port for listening, publishing, engagement, and analytics.

 

• SocialOomph

Boost your productivity with advanced post scheduling tools. There are certain benefits of social oomph for individuals, for the team, social posts, blog posts, bulk uploading, affordable pricing, precise scheduling, etc.

 

• HubSpot

There is a better way to grow your business by marketing, sales, and service software. As per HubSpot, “good for business” should also mean “good for customer”

 

• Social Flow 

For publishers, it provides equal distribution and monetization. Optimize and scale your social media distribution using social flow. Around the world, it provides enterprise-level social solutions to media and publishers.

 

• Brand 24  

It is a brand monitoring tool and makes online reputation easy. Now track competition easily, and keep a record of everything. It also tracks online reviews and check customer satisfaction and keep a track and engages the customer.

 

Factors to consider before choosing the best social media automation tool.

• Budget

 

The budget is the very first step in considering an automation tool. There should be an exact strategy for investing in marketing tools. Larger the contact database more charges by automation vendors. There are different pricing tiers by vendors according to the size of the business and budget. It is advisable to spend a considerable amount of time in researching about services, features, pricing before picking any software for accomplishing marketing needs.

 

• Ease of use

Choose an automation tool that is not time-consuming and complicated. It should be easy to use. You can check this by customer reviews and take recommendations from people already using it. This will help you in sorting and short-listing the best one. Before purchasing the software you can ask a vendor to provide you a free trial period so you can check how it feels like to work with a certain software daily, its customer support and efficiency testing. 

• Effectiveness

Ensuring effectiveness is very important. Do your Tools fit in the category as described? A tool should justify its purpose. For eg, Hashtagify is a great tool and describes itself - i.e. the most advance twitter hashtag search engine along with Instagram tracking too. There are many tools in the market that do not justify its purpose and have made themselves so complex that they have lost their core values.

 

• Up-to-date insights into the latest trends and features

Tools need to operate in real-time thus they should be updated with the latest trends and features. For eg buffer tool! It not just talks, it walks when it comes to social media presence. It provides a consistent quality product and content and remains fully up to date.

 

• Customer service

Before investing in a chosen tool you should check for good customer service availability. Some bigger brands offer 24*7 support. Read reviews of the tools you are looking for and check the level of customer service. Along with this, it is important to check whether the tool selected is a cost-effective investment for business or not.

Conclusion- 

We hope the above points help you in clearing facts and figures about social media automation tools. These automation tools will save your time and resources, whether you are a small business owner or a large corporate. We may not have covered all the tools and must have missed some. Please let us know your favorite social media automation tool in the comment section below.