Common Mistakes to Avoid Before and After the App Launch
The mobile app is recognized as a fav tool in this era. From reading the news to playing games, navigating, shopping, information, social media, and much more, mobile apps have changed the landscape of the current era and are known as “just for everything” in today’s time.
From professional work from home entrepreneur to the CEO of major businesses are availing benefits from custom apps designed. To gain a definite name and contribute to a company’s branding a helpful app is needed by every business
But what if a poorly received app ruins all the future planning and real name? A weak app will be unable to generate sales. If customers start losing confidence in the company’s ability to produce a decent app, then might be they loose interest in future releases. Unfortunately, many businesses fail to create an error-free app, and while attempting to make drastic changes, they land up crashing with minor and major mistakes.
After strategizing, planning, designing, developing, and testing it finally, the time to launch the app developed. Launching an app can be exciting and challenging, as well. According to a survey, 20% of apps fail as they are either not seen by users or searched by users. But that does not mean those failed apps are bad! It’s just they could not pull themselves out of the pit they fall into. If you have worked hard building an app, then it is not that you have achieved everything. The half battle is remaining!
The half battle you owe to yourself.
Learn different pre/post-launch app marketing pitfalls-
There are thousands of application launched in the market every day, analyze and learn from the mistakes done by them. The crucial element for a successful app launch is the marketing campaign. Let’s focus on before, during, and after considerations of the app launch.
Before launch –
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Not choosing the right platform
In this era of continuous requirements, you would launch ios and android, both with complete-featured native and hybrid apps. But in reality, first, learn the pros and cons of each platform and consider where to launch first. Currently android is the market king in terms of adoption and retention. Before selecting the platform, first, think about the timeline and priority.
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App release date not planned
Plan the release date before you wind up coding. Full media coverage is essential. And thus, sufficient time is devoted to proper press coverage. Keep track of upcoming tech events and news so that the release date does not clash. This will increase the expected response on your app. Gain more attention for your app as once it is ready.
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Not knowing the apt audience
It will be a waste to build an app without knowing the user’s requirements. Learn about audience likes and dislikes, and well-defined demographics will generate higher conversation and retention rates. Firstly concentrate on the purpose of developing the app.
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Not getting accuracy check through beta testing
Get honest reviews and accurate opinions about your app through beta testing. To test your final application, a group of end-users is essential. Grab more impression by doing a public beta launch, which is open for everyone. Or you can even try a private beta test launch within invited users. You can use tools like TestFlight to streamline the testing process.
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Pre-launch opportunities not welcomed
Before the launch of your app on the app store, the promotion of your app will help you gain momentum and a good response. The most common mistake noted among app-makers is they start marketing efforts very late.
Promote your apps on all social media channels and involve reporters and influencers to talk more about your app. Name is enough to get viral in starting, and it will cover maximum brownie points of publicity.
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No good marketing activities
To approach users in large numbers, start marketing your apps early. Focus on planning a strategic marketing plan which involves an outreach plan, blogs on the development process, keywords, beta test plan.
Apart from the digital marketing option, you can focus on conducting campaigns or put billboards on featured areas. Along with this focus on platforms that are more into mobile app development.
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Less time investment on app store optimization
For the sake of your application’s success, don’t ignore app store optimization. Well, for this you will not need any special budget.
Don’t put yourself in jeopardize the situation by not optimizing the app store channel. Using reliable insights and frequently optimizing keywords helps you to respond to changes in a timely ranking.
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Poor content marketing
Search for your target audience or users by identifying communities closely. Sneak peek videos defining features and information of your apps should be launched to increase curiosity.
Post-launch:
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Reviews and ratings not considered
Every user considers app reviews and ratings before downloading any app. So if you gather good reviews and ratings, it will be easy for future customers to know about the better usage of your app. As a part of the ranking system, app store algorithms are used for reviews and ratings. Keep an eye on your scores, reviews, and ratings for a successful hit in the market. Make quicker decisions for your app acceptance by review guide and entertaining user responses.
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Underestimated feedbacks
Never have a careless or non-serious attitude towards feedback. Both positive and negative aspects matter. If you have significant users speaking highly about a feature, then you can add those features in your future release, or if users have certain negative aspects, try to work on improving it. User feedback is an essential aspect. It tells how exactly the app is being used. Because in the end, it is the opinion of users that matter most. Users are the real judge and reviewer about whether the app will work or not.
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Poor customer support
Every user is important. It might be possible you have thousands of users in this competitive market, but handling every user carefully is important. Poor customer support can harm your business. Though this feature is available but very fewer developers use it to provide timely assistance to customers when required.
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No focus on the update release
Publishing or launching the app is not just the end! Instead, the work begins. Updates are significant as they are made after the interaction with the desired audience, bugs fixing, lack in core functionality, battery usage, etc. such problems motivate users to update the app with a new release. Regularly and timely update app version. This helps in increasing the improved user experience.
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No track of user engagement and retention
If we talk in the long run, the major focus should be on the user’s involvement factors. It’s essential to keep vigilance on several downloads, comments, and reviews. You should also keep track of users dropping off from the app. You can have an idea of users coming in and going out. Through proper check, you can target users who contribute their involvement to apps.
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Bug fixing after app launch
Bugs may arise after the app launch; thus, fixing them helps built trust among customers and stakeholders. Neglecting a bug can be dissatisfying and may undo all the efforts done at the time of developing the app. Application crash, UI bugs, functional bugs, slow response, etc. are some of the common bugs.
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No focus on security
The major focus should be on before and after app development security as security breaches can leak customer and company data at the same time. It is easy and economical to incorporate security at the initial stage. A secure app increases the customer’s trust and benefits company.
conclusion –
When you are getting your app launched, then avoiding the above common mistakes will help you a lot. By keeping in mind these points, you can stay more prepared and vigilant. Build awareness and leverage momentum to drive downloads by developing an error-free app. If you are looking for expert mobile developers than GKMIT- a mobile app development company is your one-stop solution.
